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Visual Storytelling

This project was in collaboration with On Device Research and IAB (Interactive Advertising Bureau).  Donald and Fish were tasked with designed the infographic based on the research of mobile users from 19 countries around the world, released at the IAB MIXX Conference. On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson. Their business helps brands measure marketing effectiveness and consumer interactions. With over 35 million people in 92 countries having taken an On Device Research mobile survey, their research helps us understand consumer opinions in emerging markets and ‘in the moment’.

IAB is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. – Source IAB

Infographic design may look like a simple task, but planning and designing an effective piece of data visualization is complex, with the goal of simplifying a complicated subject and turning data or statistics into a captivating experience in just a glance.

View A Global Perspective of Mobile Commerce Infographic on the IAB website and access the Press Release.

The work

Storyboard – Data & Statistic Interpretation
Design Elements
Vector Graphic Design