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Leaders in the SUP industry.

Immersion of good vibes, surf and the ocean.

A brand that was born out of love for the ocean, surfing and stand up paddle boarding, Boga is an award-winning SUP company from California. With a brief of creating their ecommerce store, we had a lot of fun working with the Boga team РI mean who could not enjoy being immersed in good vibes, surf, and the ocean? Our designs were a cohesion of beautiful imagery, white space and bold, blocky elements to keep it functional and interesting. Clean typography with relaxed font spacing allowed us to achieve this. With their enormous success in the SUP market, Boga expanded into three product lines РSurf, Yoga and Fitness Рrequiring brand strategy and careful positioning Рwe were up for the challenge. Boga Yoga is the leading SUP Yoga board in the world, and the official brand partnering at Wanderlust festivals globally.

The work

Brand Strategy
Website & Ecommerce Store
Online Course Booking System Integration
Brochure & Catalog
Advertising – Online & Print
Clothing & Merchandise
Surf Expo Banners & Art